What you should know about on-page SEO

Most of the time all the SEO efforts are focused outside the main website in the form of creating backlinks. Although it is true that Google’s put a lot of weight on the quality and amount of links that you have to your site it is equally important to have a webpage that is easily crawl by the search engine.

Here are some tips on on-page SEO

• Make sure that your site is crawled easily by the spiders. Ensure that all the pages are inter-linked in the form of a good navigation structure. It is best to avoid navigation made of Javascript or Flash.
• Although Meta Tags have been devaluated by the search engine it is always a good idea to include the keywords and description on your page. It takes only one minute.
• Use header tags to label all your pages especially with keywords. Do not overdo it though.
• Make sure that all your pages are made up of unique content and that they are not duplicated elsewhere on the site. This will avoid you getting in the supplemental index.
• Use keywords on Alt-tags for images. Do not overdo it though
• Use the no-follow tag on pages that you do not want to receive Page rank flow. For instance on your blog you may have a privacy page but you do not want bots to index it. This process is known as PR sculpting and is a hot debate in the SEO world.
• Use valid code on your website. This will make it easier for search engine spiders to crawl your site
• Submit an XML sitemap to Google to help it discover your site structure
• If you are registering a new domain it is always a good idea to make sure that the keywords is included in it

I hope that these small tips will help you rank higher in the search engine. Remember no one knows the true secret of how to rank high on the search engine. What we know is that it is an equation that is made up of both of on-page SEO and also of some work outside your website.