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Things you should stop doing in your marketing videos

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A video is more engaging than a written text or a picture. Because of this marketers are turning their attention to the video industry so as to increase their outreach and ultimately get more conversions.

Making a video may seem like a walk in the park, but in reality, it is very difficult. You are going to need some training in order to learn how to shoot a video that will motivate viewers to take action.

One of the most effective ways to gain credibility and improve your reputation as a marketer or business owner is to interview the leaders in your industries. That is, People who are successful and a lot of people look up to. When you interview these ones your reputation is surely going to rise.

You will agree that there are certain things you could do while shooting a video that will make it more engaging. On the other hand, there are certain things you could do that will make it less engaging.

In this article, we are going to be looking at some things you need to stop doing when shooting a marketing video
1. Positioning your camera below your eye level
This is one mistake that you should never make especially when shooting a professional video. Always ensure that the cameras are above your eye level. If you fail to do this you are going to look fat. When your camera is not in the right position or level, it is going to have a serious impact on your overall appearance. What you should do therefore is to ensure that your camera is always above your eye level.

2. Backlighting yourself
Backlighting is basically used for horror movies. A backlight creates a silhouette that prevents your audience from seeing your features. If people cannot see you clearly in your video, they likely will not trust you.

In order to avoid this, you have to always ensure that the lights are facing you.

3. Not smiling
This is something that is going to cost you absolutely nothing. Smiling is simple and free. Your viewers don’t want to see some expert with a firm face pouring out valuable information. Rather they want to see a fun guy who loves who he is talking about.

It is a fact that smiling is contagious. So if you smile a lot during your videos your audiences are likely going to be happy listening to you.

If you apply the tips in this article, you are going to get more results from your marketing videos.