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Top 10 Marketing Tips for Small Businesses

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If you are a business owner or trying to get your start-up going, you know that it can be quite frustrating. Having a great idea is one thing, but making people know about it, is yet another.

It is very easy to let your enthusiasm die, if nobody is interested in what you have to say.

We understand. And that’s where the magical word comes in: MARKETING.

That’s right. Great marketing equals great sales. That’s the law of business. Simple as that. This is precisely why, we have decided to help you get your business back on track. Here are TOP 10 marketing tips for small business.

1. Hire a freelancer

Marketing campaigns can be quite expensive. You need to hire right people, have the office for them to work and pay benefits, right? It all takes up a huge amount of time, money and energy. There are millions of reasons why you should hire a freelancer, but let me just sum it up with 3 words: cheap, quick and effective. Don’t hesitate, get yourself a freelancer!

2. Invest in Facebook ads

Facebook sells. That’s the fact. Count the number of friends who don’t have the account. You probably don’t have more than 5. EVERYONE has facebook. It’s a powerful tool. Invest a few dollars in Facebook ads and see the magic happens.

3. Start a blog

Blog is probably one of the greatest way to communicate your content to your potential clients. Explain to them who you are, what you do and why you do it. Get personal about your business mission and they will love you. Nothing sells better than a story.

4. Twitter

Twitter is not all about politics and music. In fact, it is a great channel through which you can promote your products. If you can make your offer sound great in 140 words, you can definitely make people buy it!

5. Free Samples

We can promise that people go insane when they hear 2 words “for free”. Clients LOVE to get things for free. Give it to them. This is one of the best ways to gain your customers’ trust and convince them to buy one of your products. Let them get a little taste for free and then make sure they can’t live without your product!

6. Networking

Attending networking events gives you a chance to promote your business or product face to face. Why is it so important? People love to know from whom they are buying. There is no better way to build your customers’ trust then interacting with them live. Use all your charm and get your project going!

7. Find your Podcast

Podcasting has become one of the most popular ways of communicating your content to the audience. You don’t necessarily need to produce one. All you have to do is hit up a podcast host involved in your niche and ask for the interview. It’s a win-win. He gets an interesting interview and you can easily promote your business.

8. Instagram

It is a powerful tool to share your content in a photo or video form. Use it well, along with hashtags and your business will be ranked high in Google search. It’s all about being active online!

9. Educate yourself

The rule is simple: if you don’t know how to do something & you can’t afford to hire an expert - learn it yourself. There are tons of free resources available online. Want to learn marketing? Pick up a good book or a course and then implement your learnings.

10. Reward feedback

Someone is using your product? Ask them to rate it! Time and attention of your customers is very precious though. Don’t count on people giving you 10 seconds of their time just to write you a review. It’s not gonna work. Instead, offer them a small reward for writing their feedback. People love to get things for free, remember?

If you implement all those steps into your business strategy, we can assure you that there will be nothing that can stop you! Your business will be thriving. Good luck!